Google Introduces AI-Based Enhancements For Advertising
Google, a subsidiary of Alphabet, announced on Wednesday the introduction of two new features that utilize artificial intelligence to assist advertisers in identifying optimal ad placements across the company’s services.
Artificial intelligence has dominated the tech industry in recent months, with Google and other companies developing new chatbots that can respond to users in open conversations. Artificial intelligence is also increasingly being used to serve advertisers that increase business revenue.
While Google has introduced AI tools to advertisers in the past, it is now using the technology to help brands more precisely target their ads.
One of the new features, called Demand Gen, uses artificial intelligence to place an advertiser’s photo and video ads across a range of products, including Gmail, the YouTube feed and Shorts, YouTube’s competitor to the popular short-form video app TikTok.
AI removes the need for advertisers to think about where to place their ads, and the technology focuses on finding placements that are “slick, visual and engaging,” said Vidhya Srinivasan, Google’s vice president and general manager of advertising.
Another new feature uses artificial intelligence to find the best ad placements with the goal of maximizing a brand’s video ad impressions, Google said.
Early testing shows that brands got an average of 40% more video views with the new tool, Srinivasan said.
